Retail Media Network Software Development Teams

Untapped first-party data, ad serving infrastructure that can't support brand demand, and no self-serve tooling for advertisers mean retailers leave significant revenue on the table. We fix that.

Valletta Software provides dedicated software teams for retailers and commerce media companies building retail media network platforms. From first-party data activation and ad serving infrastructure to self-serve advertiser portals and closed-loop attribution reporting, our engineers integrate directly with your product roadmap.

Retail Media Network. AI-Native. EU-Based.

Retail advertising platform developer Teams That Deliver

Whether you're launching a retail media network from scratch or adding programmatic capabilities to an existing commerce platform, we staff engineers who understand ad tech and retail data at scale.

We help you with:

Building first-party audience segment activation, sponsored product ad serving, and on-site display ad infrastructure for retail media networks

Delivering self-serve advertiser campaign management portals, closed-loop sales attribution, and retailer analytics dashboards

First party data monetization software Talent We Place

Specialized Retail Media & Ad Tech Engineers

We source and embed engineers experienced in ad tech and commerce media — real-time bidding, ad serving, audience segmentation, attribution modeling, and programmatic infrastructure.

Senior ad tech engineers who build sponsored product ad serving systems, keyword bidding engines, and on-site display ad infrastructure for retail media network development

Retail advertising platform developers who implement first-party audience segment creation, clean room integrations, and programmatic demand partner connectivity

Attribution engineers experienced in first party data monetization software who build closed-loop sales lift measurement, ROAS reporting, and incrementality testing tools

Full-stack engineers who build self-serve advertiser portals with campaign creation, budget management, and performance reporting for retail media networks

You stay in control. We handle hiring, contracts, and HR. You direct the work. Rates from EUR 45/h.

★5.0 on Clutch · 51 verified reviews · "I'm amazed by their dedication, including working weekends." — VP of Product, FinTech

View Available Experts

ML look-alike audience modeling from first-party shopper data

Smart bid optimization for sponsored product campaigns

Personalized ad placement based on real-time purchase intent

AI-driven multi-touch attribution and sales lift measurement

Revenue forecasting and media network yield optimization

AI-Powered Retail Media Network Features

Predictive audiences, smart bidding, and AI-driven attribution — built in.

Our engineers build AI-native capabilities into retail media platforms: ML-powered audience look-alike modeling, smart bid optimization, personalized sponsored product placement, and AI-driven attribution for complex multi-touch purchase journeys.

Built for retailers and commerce media companies scaling globally.

EU-based engineers. GDPR-compliant. NDA before kickoff.

EU-incorporated in Malta. Contracts with your legal entity, NDA signed before kickoff, full GDPR compliance. Trusted by retail media and commerce advertising teams across Europe and the US.

How we work